You know the drill. IN SHORT is our monthly hodgepodge selection of stuff we think’s worth mentioning… sometimes it’s about music, sometimes not. This month, it’s about live music (what’s that? We kid, we kid), the interwebs, sort of:
SxSW Interactive, Film & Music Festival
Every year it seems someone is always questioning the validity of music conferences. And for good reason. Mostly they suck. The music panels especially. A bunch of know-it-alls who live at 30,000 feet and just like to hear the sound of their own voices — seemingly never doling out any practical, useful advice. Sadly, the music panels at SxSW are generally no exception. But now that I’ve started going to the Interactive portion of the festival beforehand, I could care less.
SxSW Interactive, that’s where you actually learn things. And generally, there’s less drinking (then during SxSW Music) which makes for better brainwork. You remember people’s names. Business cards actually find their way into your suitcase. You take notes. You have ideas.
Then, a funny sort of phenomenon starts to happen as the week wears on and Interactive flows into Music (Film is supposed to be the bridge but really, who goes?). Less green vegetables. Less sleep. Longer nights. The hotel staff now knows you by first name. Instead of sitting at panels you’re standing all day shows. But your attention span is shot and your smart phone is blowing up. Plus, your feet hurt.
Fun stuff. But in the end, I’m there to work. Every second of every waking moment, networking my little hiny off with the hopes that some of it will somehow pay forward and help make this crazy ride we’re on stick (even I don’t exactly know what that means but I’m leaving it in). Fingers crossed.
The best part: gazing out at an endless sea of head-bobbing, balding-with-ponytail, over-40 grown-up heads, collectively getting their badass rock ‘n roll groove right on.
Who says we old farts don’t rock? In Austin, we sure as hell do.
That said, here’s to seeing you at our showcase (a production of THE iNSIDERS NETWORK). If you’re in Austin, do drop on by. Those free beers I’m always threatening to buy you guys? Come and get ‘em.
Thursday, March 18, 12 PM-5 PM, 204 E. 6th St. (BD Riley’s)
12:00-12:35 They Were Stars
12:50-1:25 Seth Glier
1:40-2:15 Robert Deeble
2:30-3:05 Michael Miller
3:20-3:55 Steve Poltz
4:10-4:45 Roman Candle
Yeeeeeeehaw.
Tags: IN SHORT, Michael Miller, Robert Deeble, Roman Candle, Seth Glier, Steve Poltz, SxSW, THE iNSIDERS NETWORK, They Were Stars —
