Music-Fan Psychology: How to Rock Your Non-Music Business
It’s that time of year again (although I feel as though I’m still recovering from March)… prepping for SXSW 2011. And again, I’m asking for your help. Voting takes less than 30 seconds and while I realize it’s a minor pain in the butt to create an account and sign in, I’m asking you to do just that. Your thumbs up = mega bragging rights for yours truly, and hopefully, increased client base, fingers crossed. After all, we’ve got a wedding to pay for around here!
Click HERE to vote.
I’m truly counting on you guys. Thank you from the bottom of my rock ‘n roll heart,
— Kate
FYI, here’s my proposal:
It’s old news. Social media is everywhere — to the point of oversaturation. We’re all scrambling to cut through the noise. But how? Modern music neuroscientists have proven that while processing music, our brains draw heavily on experience; in order to process every piece of music you listen to, your brain refers back to the entire history of music it’s been cataloging since you were born. And this is where a sort of magical thing happens. Your brain must recall the past — again and again — in order to identify the future. It’s memory-based, ruled by nostalgia. The take away: for music-fans, familiarity is the gateway to meaningful connection. Knowing that music moves us by eliciting innate nostalgic emotion, we can then deduce that how fans feel is directed proportional to how they act. This presentation will explore various examples and applications of music-fan psychology as it applies to the very same emotional connection that motivates all types of fans to passionately support whatever it is they love — be it soft drinks, actors, fashion, kitchen sinks, journalists, grocery stores, jobseekers, you name it.
Wish me luck!
8/9/10
Categories: CUT THROUGH THE NOISE
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