Everyone has fans — every individual, group, business and organization of any kind. But now, thanks to social media, everyone also has a stage, aka a broadcasting platform (Twitter, Facebook, LinkedIn, blogs). The challenge, for fans and online broadcasters alike, is the same: How do you cut through the noise?
As music industry veterans here at OUTLANDOS MEDIA, we turn to what we know — and what modern music neuroscientists have proven: while processing music, our brains draw heavily on experience. Familiarity is the gateway to meaningful connection. The take away: music moves us by eliciting innate nostalgic emotion. How fans feel is directly proportional to how they act.
Not surprisingly, it’s our belief that the very same emotional connection found in music-fan psychology motivates all types of fans to passionately support whatever it is they love — be it soft drinks, actors, fashion, kitchen sinks, journalists, grocery stores, jobseekers, entrepreneurs — you name it. The trick then, for online broadcasters (that’s you, in fact nearly everyone, these days) is to both identify and leverage fan-driven emotional value. That’s where we come in.
In the coming months, look for a few changes around here as we transition from OUTLANDOS MUSIC to OUTLANDOS MEDIA. Don’t worry, we aren’t leaving our music roots behind… just using them as a stepping stone to grow.
Tags: social media —
5/24/10
Categories: CUT THROUGH THE NOISE
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