But I wouldn’t release my creation before it finished. Perhaps an acoustic, early version of a song that will be recorded later in a big-production fashion? Sure.

You just have to be creative with the creative process itself.

I would also disagree that emotional value has anything to do with marketing when in the music realm. Sure someone sees a funny commercial, laughs and feels a tie with the product and the company, but the only emotional value derived from a song would be the actual music itself doing it. Not how you pitch the music or sell yourself.

It seems to me that youre taking very generic marketing strategies and trying to make them work for your business model, when the reality is that to actually make any decent money in music, you need innovative techniques with a much more customized fit

What we are saying is you can put something out there before it’s polished and in fact you should. From a entrepreneurial standpoint, that’s 101. Thousands upon thousands of examples of successes. Google.

There’s a huge difference between publicizing and marketing. If you don’t know this, you will fail. Your music does not have to be different to succeed. Lots and lots and lots of examples of regurgitated music that does quite well because fans feel something… emotional value is driving sales. Emotional value comes from smart marketing.

The record labels are idiots. Why bring them up? They are dinosaurs when it comes to emotional value. Excuses? What are you talking about… My clients make money.

Why waste time and money marketing a product that has no real monetary value to consumer? I don’t know, I wouldn’t. But something doesn’t have to be “polished” to have value. Lots of people like lots of music that frankly sucks. But how they feel about it is where the monetary value comes from. If you spend your time and money marketing a product with high emotional value, yep, you guessed it, it will sell.

Because, like you said, you’re using the music to sell something else… what you’re selling is emotional connection.

“3. Tell your friends and fans about it ASAP… DO NOT polish it to death or worry about it not being perfect ”

You can publicize the hell out of your music but it will just get lost in all the noise of everyone else doing the exact same thing. Your music has to be something really different, well thought out, intricately designed and overall pretty awesome to command attention.

As for this “dont complain when people dont buy it” excuse you keep saying. Record labels spend loads of cash on marketing and advertising, and people still arent buying it. Why is that? because in the digital age it has become a product that is infinitely copyable and easily distributed. With an endless supply, the demand curve intersects it at a price thats, yep you guessed it, right at zero.

So now my question to you is why waste time and money marketing a product that has no real monetary value to consumer?

the short answer is you dont, you use the music as a marketing tool itself to sell other things that are of a scarcer supply and have actual value. good music will add intrinsic value to other things that people will actually want to shell out money for