As countless artists know, to be a successful musician requires not only talent and skill but also out-and-out daring, courage, tenacity and a healthy dose of blind faith. Thanks to the music industry’s historically greed-driven and frankly, artist-unfriendly paradigm, as a musician, you are the measure of your mettle more than your actual music. Luckily, that paradigm is changing.

These days, you don’t have to sign the next 10 or 20 years of your youth away, clinging to that dim promise of recouping… you don’t have to tirelessly zigzag across the country, subsisting on fast food and coffee, bleary-eyed and cramped inside a tour van.  You have other options. But still, it’s undoubtedly a labor of love and even just to pay the bills, you’ve got to work your ass off.

One thing to keep in mind is that when it comes to fans — no matter what your age — music remains essential. So why not target your music to an audience that’s most receptive? Whose experienced ears allow them to experiment, to discover, to connect, and, yes, to invest in your sound? I’m talking about lifelong music fans unabashedly dedicated to great music… an audience of loyal, educated, adult music-freaks who are dang psyched to spread the great-music word. These are listeners who don’t expect music to be free.

For many artists, exposure to this largely untapped, grown-up group of album-buying, concert-attending, long-term fans is pretty hard to come by. With the launch of Outlandos Music, my goal is to link these fans with your music and by doing so, to help musicians work a little less hard on the marketing part so there’s more time for life — and making music.

That’s the love, baby.

Let me know if you like the sound of that.

© Outlandos MusicTM2008