I have kind of a strange New Year’s Eve tradition: I make a list of everything I’d like to be free of. Then, I burn it. And then I flush it. Double catharsis.
On that note, I thought it might be handy to have a list of the Top 10 CUT THROUGH THE NOISE posts of 2009 to not burn/flush and to hopefully (!) reread/re-forward.:
1. Content Is Not King
It’s YOUR job to identify and celebrate your fans, to turn them into super-fans; your brand runs on super-fans.
2. The New Free
Free is dead. Over. Overdone. We killed it.
3. Size Matters
It’s not the length that matters… it’s how you use it.
4. I’m Broke But Here’s $100 Anyway
Sell me a shared experience. Not only will you get my money (even when I don’t have it to give) but also free publicity (as I brag to all my friends).
5. Everyone’s a Lazy Idiot (Including Me)
Newsletters, blogs, Twitter, Facebook, etc… if you’re still pooh-poohing any of these, wake the fuck up.
6. My Mom Wants Your Fans
If you don’t have me at RT, somebody else will. And that somebody could very well be my mom. Or your mom. Or Joe the Plumber.
7. When You Don’t Ask, the Answer Is Always No
Not asking is like leaving money lying on the table.
8. Lefsetz Is Wrong
The way you make me feel about your product handily trumps the actual product. In a heartbeat.
9. Think Outside the Tribe
Other than your music, what else do your fans have in common?
10. My English Major Beat the Crap Out Of Your Rockstar
Not only do you have to make great music, you have to learn how to write about it.
Happy New Year!
xo
Tags: Bob Lefsetz, CUT THROUGH THE NOISE, Fans, KATE BRADLEY, MASOKO SOCIAL, OUTLANDOS MUSIC, Seth Godin, shared experience, The New Free, The Value of Emotional Value, Tribes, Twitter —
12/28/09
Categories: CUT THROUGH THE NOISE • KATE BRADLEY • MASOKO SOCIAL • OUTLANDOS MUSIC
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