I can’t say this enough. Assume everyone’s a lazy idiot. Make it as EASY AS POSSIBLE for me to find you. Make it as EASY AS POSSIBLE for me to care. Make it as EASY AS POSSIBLE for me to give you my money.
No matter what your business (musicians included), it’s your job to go out and find fans. Assume that they otherwise won’t find you. So while putting up a website is nice, who cares? It’s nothing if you can’t get people to GO TO IT and BUY YOUR SHIT. Newsletters, blogs, Twitter, Facebook, etc… if you’re still pooh-poohing any of these, wake the fuck up (and then call me).
Because it’s not enough to just get out there… you have to lure your fans in: you have to create compelling content that can be shared. Certainly, a quality end-product (your CD) helps. But remember: how I feel about you is directly proportional to how much money I’m willing to give you, no matter how good the record is. Quality is secondary to connection. Which is why social marketing is everything. Newsletters people want to read. Tiny URLs people actually click. Blog posts people forward around….
xo
Tags: CUT THROUGH THE NOISE, KATE BRADLEY, OUTLANDOS MUSIC, Twitter —
6/22/09
Categories: CUT THROUGH THE NOISE • KATE BRADLEY • MASOKO SOCIAL • OUTLANDOS MUSIC
2 Responses to “Everyone’s a Lazy Idiot (Including Me)”
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[...] I can’t say this enough. Assume everyone’s a lazy idiot. Make it as EASY AS POSSIBLE for me to find you. Make it as EASY AS POSSIBLE for me to care. Make it as EASY AS POSSIBLE for me to give you my money. No matter what your business (musicians included), it’s your job to go out and find fans. Assume that they otherwise won’t find you. So while putting up a website is nice, who cares? It’s nothing if you can’t get people to GO TO IT [...] [...]
And you may want to add CHEAP to that. I have been in music for thirty years, and three albums and a zillion highway miles later one thing I have learned, is that you can be on every damn internet website, build your maiing list and work it responsibly, add a gazillion my space friends, perofrm your ass off and even be on a reality television show as I have, and it doesn’t necessarily transend into Cd sales. The abysmal reality is that todays so called “fan” expect free music. The fan of yesterday actually bought your album as they wanted a part of you. Today’s ‘fan’ just blows smoke and lip service. I know cause I get my share. And friends and family? Hell, forget about them, they all just want a free copy because they KNOW you. I have found a good way to move some cds online is through obscure music sites that review albums. There are people overseas that actually read reviews and then purchase the Cd. What a concept.